We're thrilled to announce our new collaboration models to suit businesses of all sizes.
Your new performance marketing agency that helps drive potential traffic to your website, reduce unwanted spent, maximize your ROI’s
We have so far created more than 5K ad sets, infused more than 200K keywords, reduces cost per click, increased click through rate and more importantly achieved customer satisfaction. We serve customers across the globe
What we offer
Performance marketing services
Performance marketing is part of digital / online campaigns where advertisers pay to native ad platforms / hybrid ad platforms to advertise. The process is logical, and data driven. Advertisers use the respected ad platforms to optimize the ad sets to drive actions and get the desired results such as clicks, conversions or display campaigns for wider reach.
In most cases traditional advertisers pay a fee in advance to advertise in a specific time-based slot, this action is based on the traffic generated by the platform. However, performance marketing is based on action and outcome. Customers only pay for a successful outcome. Eg. You only pay when an end user clicks on the ad or based on the impressions. This is some thing called cost per click (CPC) or cost per impression (CPM).
Our performance marketing specialists helps brands / customers to position their advertisement to the audiences who are most likely to perform an action to the advert.
We have executed and successfully published 1000’s of ads and monitor the performance every day. Unlike other agencies, we do not set up and leave to the platform to optimize. We monitor and steer the campaigns to success.
Here are some of the ad platforms we work with, and we are partnering with other platforms regularly to test their efficiency before we introduce to our customers.
Google
Ads
Facebook / Instagram
Ads
Linkedin
Ads
Outbrain
Ads
Taboola & Other
Native Ads
Strategy. Insight. Execute.
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Paid advertising is constantly changing its dynamics to cater to the demand in the market. Continuous growth and change in buying behavior of the people helps platforms like Facebook, Google ad services, LinkedIn Ad platform & others to think beyond expectations.
How do we do it?
The performance marketing strategy by filesie
Not all businesses have same objectives. It defers by various checkpoints, hence the ad campaigns too. One size doesn’t fit for all. However, there is a proven methodology to formulate the ad campaigns, something like the best practices suggested by their respective ad platforms. We use them as a guide to frame the strategies for better performance and delivery. Those are
Campaign Objectives – This is the most important step for a successful campaign. The objectives must be defined and documented and establish campaign goals. These vary from platforms to platforms. Some of the well-known campaign types are.
Reach Campaign
Call Campaign
Website Traffic
Conversion Campaign
Brand Awareness
Lead Generation
Digital Channels – Choosing the digital channels to run campaigns will be all based on the buyer’s persona. Once it is created, we suggest and educate our clients on the use of multiple platforms or to go with single platform based on the persona and available data to broaden the chances of success.
Campaign Launch – the real work starts here in setting up, creating ad images, and performing optimization. The key scenarios are identifying the target audiences, understanding their behavior patterns. The more we understand the pattern, the better we optimize the campaign using right keywords, drafting copy and creating engaging visuals. Every aspect of the ad will be taken care by us like following the guidelines of the respective platforms, ad sizes, do and don’ts, image restrictions & most importantly, monitoring the campaigns for success.
Team members
Involved in a performance marketing project
Performance marketing is quite unique. We use advanced data analytics to deliver the right message to the end users. We either take it one step at a time or straight move in for the sell. We think that in the web of moments, there is no better way.
Typically, budget place a very important role in deciding the team strength. An average ad account spent would be approx. $20,000 per month. Considering the same for calculation, we deploy the below set of professionals for a single project.
Account Manager
Copywriter
Performance Marketing Strategist
Graphic designer
Paid Ads expert
Web developer
Pay-per-click
Campaign structure we follow at filesie
We filesie, we are masters by research. We follow primary source of data collection from customers briefing, google data sheets and secondary source of data from available published materials and from research councils.
The formulae of successful campaigns is within the data sources. We analyze and optimize those data sets to create a stunning and compelling campaign. For your information, we follow the structure, and it goes as follows
Campaign Structure
⦿ Compelling copy writing
⦿ Search & display split
⦿ Conversion tracking settings
⦿ Daily budgets & goal settings
⦿ Use of tracking codes
Ad Set Structure
⦿ Location targeting
⦿ Grouping of Keywords
⦿ Performing vs non-performing keywords
⦿ Budding Strategy
⦿ Display and video ads
Search Ad Structure
⦿ Scheduling Call Campaigns
⦿ Scheduling search campaigns
⦿ Landing page tracking and effectiveness
⦿ Google My business Dynamic keywords
⦿ Google Guidelines adherence
The Results
Performance marketing at filesie
We have been associated with Google and Facebook since our inception in the year 2013, We have attained Google partner status and we have got access to facebook agency portal for better reach and support. We helped clients from different industries achieve their objectives.
During these years, we have gained immense knowledge on the respective platforms, and we have seamlessly maneuvered the platform updates for better conversion rate.
Continuous learning helped us re-invent the strategies across the industries. Here are our results and we are proud of
0
M+
Impressions
0
%
Interaction rate
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K+
Qualified leads
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K+
Chatbot leads
0
x
Value delivered
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Corporate Office
#201, Plot No-19/C, Ayyappa Society, Chanda Naik Nagar
Khanamet, Madhapur,
Hyderabad – 500081
Connect With Us
Phone: +91 9000314529
Email: [email protected]
