Has your website ever received Google’s warning about unnatural links? Then it’s time for you to use the Google disavow tool. Many of us know this amazing tool. However, if you are yet to know about this tool. No worries you are at the right place, here we will be discussing the disavow tool and its advantages in detail.


What is this Google disavow tool?

Disavow tool is part of Google search console, this tool enables websites to discount the value of an inbound link and helps them in preventing link-based penalties.

Unnatural links are not only bad for your website, but they also affect your ranking on the search page. Due to these bad links, you may also receive Google warnings. Those bad links can be due to a mistake in Google algorithm or any other reason. Here is where the disavow tool comes into the picture, this tool protects the website from those harmful links and helps you in maintaining your website’s reputation.


Google Disavow Tool

From the very start of this article, we have been talking about unnatural or bad links. As we were discussing this topic many of you may be wondering how you can identify a bad link from so many links linked to your website. For a better understanding of this topic, let’s shed light and dug a little deeper into this concept.

To have a better understanding of bad links, we must have a basic idea about backlinks.


What is a backlink?

Backlinks are commonly termed as “inbound links” or “incoming links”. These are basically external hyperlinks that you receive from another page that has an active influence on your website’s ranking. Must be wondering how right? These backlinks act as “Vote of confidence” when Google ranks your page. In short, backlinks act as a catalyst to improve your website rankings. Also, the process of obtaining those links is called link building or link earning.

To identify and eliminate bad links, you must know what good links are so that you will not make a mistake of removing the links that actually help your website.


What is a good link?

Good links are links that are obtained from a more normal or organic approach. Good links can be hard to earn and make take longer time, but these links are less risky, and they don’t hurt your website in case of Google Penguin updates.

The most important things Google consider while ranking your website are external link anchor text, the strength of those external links and your domain. The higher number of high-quality links you have the better Google ranks you. Examples of good links can be links obtained from trustworthy or sites that are already at the top in search engine ranking, links obtained from peers in your industry or complementary industries. Links from websites that use your keyword and already rank top in search results.

Good links work to improve your website ranking and always keeps you on top of your game. Proper measures not taken, bad links can create permanent damage to your website ranking.


What is a bad link?

Links that are spam and unnatural or created with an intention to improve your website ranking can be considered as bad links. Bad links can cause serious damage to your website. So, it is mandatory to identify and disavow them. Google quality guideline has provided with examples of links that can be considered as unnatural. Some of those examples are exchanging money, goods or services for links, Guest posting campaigns, self-generated links. If you want to know more about these guidelines refer to Google quality guidelines.

As we identify those bad links, then comes the process of removal of these bad links using the disavow tool.


How to use the disavow tool?

Google will issue a warning message as you access the disavow tool. To summarize that message Google is warning you to use this tool correctly if incorrectly used this tool may cost you some valuable links and affect your site rankings. So, before you use this tool one must try removing the bad links manually.



First, you must generate a list of all the backlinks of the website using tools like backlink history. Sadly, there is no easy way to find bad links using any tools as the results may not be as accurate as we expect. So, all we can do is manually visit those links and find out the bad links. Then we can request for the concerning website to remove that link. If the site owner doesn’t respond to a request, then you can ask Google to disavow that link.


Advantages of the Google disavow tool


Removes bad links

The primary goal of this tool is to remove low-quality, unnatural links that are harmful to websites ranking. This tool helps in protecting the website’s image. Even some of the best websites can come across bad links issues so it’s a good option to have this disavow tool.



One of the best qualities of this tool is its simplicity, effortless to use with no complexity. Also, all you must do is identify the link and load them into a simple text file and upload it to the tool and within a few days, Google will stop recognizing those links.


Free of cost

Disavow tool is free and efficient. If the concerned site owner has not responded to your request to remove bad links, the Google disavow tool does it for free.

Earlier search engines such as Altavista, Info seek used information retrieval algorithms to define the order of search results which were not accurate. However, as Google entered the game, they developed a brilliant approach to deliver accurate search results using hyperlinks. Even though Google has increased the complexity of its algorithms overtime, hyperlinks are still playing a key role in it.


Final thoughts

As every coin has two sides, although this tool has its pros and cons. However, overall this disavow tool may not be a complete solution to attain a better Google ranking, but this tool will save you from those unnatural links that may affect your ranking.

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