Google Analytics is yet another free service offered by Google. This web service analyzes the behavior of the visitors to the website. The Analytics tool is used for the Search Engine Optimization (SEO) and for marketing purposes. This service is available with your Google account and you will have many features of Google analytics and how to optimize it.
This web analytics service is used in Customer Relationship Management. Some of your customers are more valuable than others. With the help of Google Analytics, the valued customers are identified. You can personalize the site for these special customers.
Google Analytics has data visualization tools, custom report features, and additional integrated features with some other products including Adwords and Website Optimizer. These Analytics are reliant on cookies. With the help of Google Analytics, you can analyze the audience behavior, set up goals, and reports.
A proper analysis is needed to know how to optimize your website and make it better. Google Analytics offers two additional versions: Google Analytics 360 for enterprise users and Google Analytics for mobile apps. The best thing about Google Analytics is that it is completely free of cost. You can sign up for Google Analytics simply with your Google account. There are three easy steps to use Google Analytics. Create your account, get the tracking code, and install the code on the WebPages.
Uses of Google Analytics
1. Customize Your Dashboard
Google Analytics provides you a dashboard to customize your analytic data. You can create multiple dashboards. You can add a number of widgets on your Dashboard. The widgets will show the metrics, compare the metrics via a pie chart. The widgets can be filtered to show the relation between the data.
You can change the date range of the widgets. Your goals can be easily accomplished if you can see the overview of your stats for the traffic.
2. To Find the Best Social Media Marketing Campaign
Google Analytics helps you in getting which of your marketing campaign performs best in bringing traffic to your site.
You can check your local searches and Social media marketing through the advance segment and the traffic data from the local search directories by simply renaming the advanced custom segment as local search profile.
You can check the traffic and other stats that arrive from the local searches. This will definitely help you in finding a good idea about the progress of your website.
3. Know the Location of Your Visitors
If you have knowledge about the location of your relevant visitors, you will be sure about where you should advertise your services more and you should know whether you want to focus on your country or not.
Google Analytics helps you in getting the location demographics of your visitors. You can check various parameters including average time spent on site, the bounce rate of visitors, and the demographic details.
With Google Analytics you can customize the region for which you want to see the results.
4. Maximum Use of Keyword Search
Google Analytics is used to find what visitors are actually searching on your site. You can check your profile settings in the Google Analytics to track your site search box stats.
You can do it with the query parameter. The results are checked in the content menu under the usages option. You will get to know what terms or keywords are being most sought after by the visitors.
5. On-Page Analytics
Google Analytics is used to check the On-Page Analytics under the content menu. It gives you the percentage of clicks on every internal link on your site.
This Analysis helps you in finding the most popular area of your site. You can use the most favorite keyword for your visitors. With Google Analytics, you can check the pages with lowest bounce rate. The pages on which your visitors spend their maximum time has lowest bounce rate. This can be checked under the site content option. In the same way, you can find the weakling of your sites.
6. To Know More About the Channels
Google Analytics let you know about the channels that are leading your visitors to your website. You can get the source of maximum traffic to your sites. You can increase your business by focusing more on that channel.
Google Analytics is also used in finding various performance indicators. You can get the page load time, and the information about the visitors’ browser and the operating system.
7. To Integrate with Other Services
The best part about the Google Analytics is that it is easily integrated with other tools and platforms. It is easily integrated with Google Adwords and Google Search Console and has a user-friendly interface which works perfectly well on the mobile devices.
8. To Understand the Bouncing Rate
Bounce rate is the percentage of users who leave (satisfied or unsatisfied) after visiting your page. You have to decrease the bounce rate of your sites.
It simply means that visitors are coming to your shop but doesn’t buy anything. You have to get your focus on getting clients to enhancing the ways to get what users want.
With the use of Google Analytics, it’s easy. You will know which page has the least bounce rate and do possible steps to decrease the bounce rate of the other pages.
The success of your website depends on various parameters but most important one is the customer loyalty. With Google Analytics, you can know the behavior of your customers and the significance of your content on your sites. The behavior of the visitors including who visits your sites, what they do on your site, what time they spent on your site and what their favorite keywords searches are.
Google Analytics offers data visualization including charts, graphs, spreadsheets and more. This is a clear representation of showing how your data is actually performing on your sites. To reach your business goals, you need to present your data as reports. Google Analytics is used to create reports to draw conclusions. It is quite easier to compare the data and identify the insights relations.